
Coca-Cola Headquarters
Embracing the New Normal
On March 5, 2019, one year before the world shut down I had the opportunity to be the keynote speaker for some amazing leaders at the Coca-Cola Headquarters in Atlanta Georgia. The topic was how to embrace a new normal mindset. None of us knew the pivots we’d have to make just one year later.
This team encouraged me by sharing systems and processes that have not only kept them in business but have them thrive. When I think of this time at Coca-Cola I always think of excellence in product and longevity.
What do you believe is your magic sauce that will make your business viable for over 130 years?

#business #excellence #longevity #newnormalmindset
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Olympic Model
Best Efforts
Can we be satisfied knowing we have given our best efforts? Everyone is going to try and win. But is there something we have learned to earn the top spot the next time around?
In my business and personal philosophy, I often come around to the Olympic model of, Citius, Altius, Fortius: swifter, higher, stronger because these words are written in the superlative of the word. They are written with an e.r. stimming which means we can be the swiftest today and swifter tomorrow. We can jump the highest today and jump higher tomorrow. We can lift the heaviest weight today and lift the heavier weight tomorrow.
That is the growth!
So we have the reckoning moment, the transformation moment, and now the new normal mindset.
The New Normal Mindset is not a destination. We do not arrive at the new normal. The new normal is a plateau by which we grow, and we gather ourselves for the next growth that we have. We do not camp out. If I was to camp out on the silver medal, I won in 2000, how would I grow? I finished second best in the world after three and a half years of training and relearning how to run again, and then eventually jump. If that were all there was, there would be nothing more to achieve.
There is always a growth mindset in the Olympic model. There is only one gold that is awarded, there is only one silver medal that is awarded, and there is only one bronze medal that is awarded for the event, so we earn what we earn.
Can we be satisfied knowing we have given our best efforts?
“When our truth outweighs our fear we will commit to a courageous life”. JR
#CourageousLife #NewNormalMindset #Keynote #GrowthMindset
Photographer: Danielle Trina Photography
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Thought Leaders
Many of you are committed to elevating your own existence. You are consistently or trying to consistently create a rhythm that leads to a rise to committing to a courageous life, to carving out a space and life for a New Normal Mindset. This is not a journey for the weak or one you can go alone.
When you think about your circumstances or moments of trials, or your reckoning moments and see the tribe around you who are the people that are willing and ready to lift you up when you are not able to? How do you open your limits to see where you think you cannot go and make a path to this destination? “When our truth outweighs our fear we will commit to a courageous life.”
New Normal Mindset

I had the honor of being one of the weekend #keynotespeakers at the 2022 Sports Business Journal – Thought Leaders Conference at The Broadmoor Hotel & Resort in the City of Colorado Springs. Thought Leaders is a “by-invitation-only” retreat that brings together the sports industry’s most senior executives for a time of information sharing, dynamic speakers, outdoor activities, and peer-level relationship building. This time with industry executives inspired me to see the willingness of so many to grow their capacity and to commit to a New Normal Mindset. This group truly has a passion for sports, business, and mindset growth.
My question to you is, where are you on the path, and who is surrounding you to help elevate your vision for the future? Are they setting limitations based on what they feel they cannot do if they were in your situation or are they giving you oxygen to thrive in your new environment?
I believe attention is the currency of performance so when we have the wind in our sails we must keep moving forward and surround ourselves with those who give us oxygen.
“Go forth and inspire your world!” -JR
#newnormalminset #transformation #reckoning #keynotespeaker
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Courageous Acts
Only you can make the jumps in your life.
You have made courageous acts throughout your life. You may not have noticed some of these courageous acts as they have been in the micro space. You cannot argue against the practical application of lived experience because it is yours. I encourage you to keep doing the work and recognize the wins along the way.
It comes to the point when our truth outweighs our fear and we commit to a courageous life… and we will commit to courageous acts. When we do not do this… I feel there are two main reasons. Maybe we have friends or societal groups that believe for us what we can and cannot do which is based on what they believe they can or cannot do if they were in our situation. Because we value these people in our circles and we want to belong we sometimes stay in that group or mindset even if we feel we should go in a different direction. We also have our society and what it has advocated to us and how we must show up. If we go against society – we may feel we will be ostracized.
This is where our greatest life work will take place. To stand in our truth. Only you can make the jumps in your life.
“Go forth and inspire your world!” -JR
#mindset #experience #newnormalmindset #inspire
Photographer: Danielle Trina Photography